The New Silk Road : Swedish Apparel Companies’ Challenges in China’s Market
Background and problem: As one of the major emerging markets, China has alarge population, stable growth in GDP and increased consumer spending powerwhich has attracted the whole world’s retail business. Many international clothingbrands have increased investment or speeded up the pace into the Chin...
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| Format: | Others |
| Language: | English |
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Högskolan i Borås, Akademin för textil, teknik och ekonomi
2014
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-9861 |