Re-creating processes : when Internet came to the mail order company
The subject of this thesis is the implementation of e-commerce as a technical and commercial strategy of a mail order company. The study is longitudinal and mainly performed with interviews and observations during 2001 and 2009. I have analyzed the material with the help of translation theory and wi...
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| Format: | Doctoral Thesis |
| Language: | English |
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University of Gothenburg; School of Business, Economics and Law
2011
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-7511 http://nbn-resolving.de/urn:isbn:978-91-7246-304-2 |