Användaren, innehållet och Instagram : En studie om hur visuellt och användargenererat innehåll påverkar användarengagemang på träningsmärkens Instagramkonton
This study examines how visual and user-generated content affects user engagement training brands' Instagram account. The use of social media has increased in recent years. And it is now an important tool for companies when it comes to reaching out to consumers and engaging with them. But there...
| Main Authors: | , |
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| Format: | Others |
| Language: | Swedish |
| Published: |
2021
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-26566 |