“Jag älskar att betala mindre än vad jag egentligen skulle ha gjort.” : Manligt och kvinnligt konsumentbeteende inom modekonsumtion kopplat till rabatter
This study examines whether discounts affect the behavior of fashion consumers during the different parts of the buying decision process and in what ways. It also examines if and how this is different between men and women. The study is of qualitative form and the data collection has been done throu...
| Main Authors: | , , |
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| Format: | Others |
| Language: | Swedish |
| Published: |
Högskolan i Borås, Akademin för textil, teknik och ekonomi
2020
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-23996 |