From flea market to fashion powerhouse : A case study on Myrornas brand transformation
This study provides information on the transformation from flea market to fashion retail business that the second hand business Myrorna has undergone. The scope of this study has been rebranding, marketing and communication as well as two trends: sustainability and second hand. Previous literature h...
| Main Authors: | , |
|---|---|
| Format: | Others |
| Language: | English |
| Published: |
Högskolan i Borås, Akademin för textil, teknik och ekonomi
2020
|
| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-23863 |