Upplevelseköpet : En användbarhetsstudie av mobila Augmented Reality applikationer inom möbelhandeln

New technological innovations and solutions create new buying patterns and new opportunities for companies to showcase and communicate their products. Research shows that digital and interactive product experiences in retail increase the consumer experience as technology influences the perception of...

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Bibliographic Details
Main Author: Bjurström Ellström, Mariette
Format: Others
Language:Swedish
Published: 2020
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-23715