What is cool and who is in? : Finnish marketing communication practitioners on brandand clothing-related bullying among children, social responsibility and prevention activities

Background: In consumer culture, marketing communications is recognised as a communication system that shapes and provides resources for our understandings of the world. Arguably, those accounts channel and reproduce only dominant ideologies, which contributes to that understanding being narrow, by...

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Bibliographic Details
Main Author: Oksanen, Essi
Format: Others
Language:English
Published: Högskolan i Borås, Akademin för textil, teknik och ekonomi 2019
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-22003