Efficient social media marketing for sustainable fashion companies : Increasing interest and engagement on Instagram among millennial males by appealing to their values.
Purpose: The purpose of this paper is to identify how social media, specifically Instagram can be used to encourage interest among the millennial male for sustainable fashion products. The study contributes to give marketing insights and a broader understanding of the millennial male’s online behavi...
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| Format: | Others |
| Language: | English |
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Högskolan i Borås, Akademin för textil, teknik och ekonomi
2019
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-21931 |