Apply data mining to segment retail market based on purchasing portfolios
Market segmentation is becoming very familiar and essential to every marketer in the process of designing and implementing an effective target-marketing strategy. It is confirmed in the grocery retail industry about the importance of appropriate market segmentation. In this industry, customer purcha...
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| Format: | Others |
| Language: | English |
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Högskolan i Borås, Institutionen Handels- och IT-högskolan
2011
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-20774 |