”Den svåraste gruppen att nå” : Folkbiblioteks marknadsföring till pojkar i högstadieåldern
The object of this bachelor thesis is to examine how publiclibraries are working to reach out to boys in their early teens,and from a relationship marketing perspective see howlibraries are using marketing as a tool in creating long-termrelationships with this user group. The following questionsare...
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| Format: | Others |
| Language: | Swedish |
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Högskolan i Borås, Institutionen Biblioteks- och informationsvetenskap / Bibliotekshögskolan
2011
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-20582 |