How to keep your customers loyal within today's online business

For fashion online stores loyal customers are as important as they are for traditional retail stores. Through a high amount of loyal customers a company can reduce operational costs and increase its overall profitability. Finally a company can gain more benefits from retaining existing customers ins...

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Bibliographic Details
Main Authors: HELLER, JOHANNA, ENGELKE, NATALIE
Format: Others
Language:English
Published: Högskolan i Borås, Institutionen Textilhögskolan 2010
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-20157