Webbutiker : Hur hanteras frånvaron av det fysiska rummet för kommunikation?

Online shopping is growing and its turnover increases each year. Internet hastherefore become an important retail location for companies. Web shops lack thephysical room for marketing as well as face-to-face interaction between customer andsalesperson. Therefore there is a need to develop marketing...

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Bibliographic Details
Main Authors: Eriksson, Sofia, Hedinge, Camilla
Format: Others
Language:Swedish
Published: Högskolan i Borås, Institutionen Textilhögskolan 2009
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-19608