Att utvidga med stil : en studie i varumärkesutvidgning inom modebranschen
Background: Today, the trademark is the heart of the company and the management of brandimage and identity require certain attention and care. In an increasingly tough business climatewhere the brand today has a central and important role, it is understandable that the companieswant to take maximum...
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| Format: | Others |
| Language: | Swedish |
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Högskolan i Borås, Institutionen Textilhögskolan
2009
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-19606 |