Ungdomlig ålderdom : hur modeföretag marknadsför sig bättre hos äldre kvinnor
When the competition is getting stronger and companies must work harder to find new markets, new products and create new needs to reach growth, it appears strange that they overlook an obvious target segment right in front of their eyes. For some years ago, marketers of fashion brands feared that ol...
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| Format: | Others |
| Language: | Swedish |
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Högskolan i Borås, Institutionen Textilhögskolan
2009
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-19328 |