Varumärkesidentitet och image : En studie om Lindex och Prada
Competition is keen in the fashion industry of today. Homogenous products and prices aredriving competition and most firms are struggling hard to attract customers. Brands havebecome one of the most important assets for success and are often critical for the choices of theconsumers. A strong brand i...
| Main Authors: | , , |
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| Format: | Others |
| Language: | Swedish |
| Published: |
Högskolan i Borås, Institutionen Textilhögskolan
2008
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-19062 |