Fashion brands and consumption in postmodern consumer culture. The construction of self and social identities.

Today’s postmodern consumer culture is embedded with consumption and products are now used for their symbolic properties. Possessions have become so important for us that they have become a part of our extended selves and forms of differentiation between individuals and groups of people. The purpose...

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Bibliographic Details
Main Author: HOKKANEN, SILJA
Format: Others
Language:English
Published: Högskolan i Borås, Institutionen Textilhögskolan 2014
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-18045