Consumer Engagement on Social Media : A Cross-Market Study About Consumer Behaviour Related To Sportswear Industry Online.
This research aims to describe and analysis consumer behaviour and engagement on Social Media regarding the three following categories: sportswear products, sportswear brands, and lifestyle related to sports, in three different markets: Brazil, China and Sweden. This research has conducted a quantit...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
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Högskolan i Borås, Institutionen Textilhögskolan
2014
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-18007 |