Strategisk kommunikation i ideella organisationer : en fallstudie av Rädda Barnens modell med frivilligarbetande kommunikatörer

This thesis explores strategic communication management within the non-profit sector. Communication models need to be adapted to the specific sector as different sectors require different approaches of strategic communication management. In the spring of 2013, the non-profit organization Save the Ch...

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Bibliographic Details
Main Author: Svedberg, Therese
Format: Others
Language:Swedish
Published: Högskolan i Borås, Institutionen Biblioteks- och informationsvetenskap / Bibliotekshögskolan 2014
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-17556