The State of QR codes : A qualitative research on Swedish premium fashion brands
Brands are now more aware of the importance of implementing a mobile marketing strategy by employing a QR code campaign with the intent of enhancing brand awareness and strength the relationship with customers. Thus, an extensive research has been conducted on this subject with focus on the Swedish...
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| Format: | Others |
| Language: | English |
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Högskolan i Borås, Institutionen Textilhögskolan
2012
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-16784 |