Marknadsföring av folkbibliotek i teori och praktik : En studie av marknadsföringsarbetet på två folkbibliotek
The competition for people´s attention becomes harder and harder. If the libraries want to continue to attract visitors it´s important that their business is promoted. The purpose of this thesis is to in-vestigate how two public libraries work with marketing. The study is based on a marketing model,...
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| Format: | Others |
| Language: | Swedish |
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Högskolan i Borås, Institutionen Biblioteks- och informationsvetenskap / Bibliotekshögskolan
2012
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-16633 |