Marknadsföring av akademiska bibliotek : en jämförande studie mellan Sverige och England
This thesis conducts a comparative study between two academiclibraries, one Swedish and one English, in order to analyse ifdifferent funding systems influence the marketing of theirservices. The theoretic foundation is built on relationshipmarketing, which emphasises the importance of creating andma...
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| Format: | Others |
| Language: | Swedish |
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Högskolan i Borås, Institutionen Biblioteks- och informationsvetenskap / Bibliotekshögskolan
2012
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-16599 |