Marknadsföring av elektroniska tidskrifter på svenska universitets- och högskolebibliotek
The transition from paper to electronic journals in induces a major change in academic libraries. The library must focus on customising the service to meet user needs in order to compete with other actors on the market. This situation entails the need for a marketing and management approach...
| Main Authors: | , |
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| Format: | Others |
| Language: | Swedish |
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Högskolan i Borås, Institutionen Biblioteks- och informationsvetenskap / Bibliotekshögskolan
2003
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-16273 |