Ibland känns det som jag är osynlig : En studie om hur algoritmer i form av innehållsfiltrering upplevs påverka den professionella kontoinnehavarens marknadsföringsaktivitet på Instagram

To be able to present its user with personal and relevant content and thus the best user experience, Instagram constantly updates and modifies its algorithms. This bachelor thesis investigates how continuous changes in algorithms on Instagram are affecting the social media strategies and activities...

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Bibliographic Details
Main Authors: Bengtsson, Anna, Johansson, Linda
Format: Others
Language:Swedish
Published: 2018
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-14740