Instagram as a mirror : A study on how identification based on homophily impacts followers’ purchase intention on Instagram
Purpose: This thesis aims to research how homophily affects followers/consumers’ attitudes towards Instagram fashion influencers. In particular, the purpose is to investigate if the perceived level of identification (evaluated according the homophily variables and types of identification) between fo...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
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Högskolan i Borås, Akademin för textil, teknik och ekonomi
2018
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-14709 |