Gilla, tagga, kommentera! : En kvalitativ studie av social interaktion och relationsskapande i tre statliga museers Instagram-konton

This essay examines how three public, Swedish museums use Instagram as a tool for encouraging social interaction and for the building of relationship with the audience. The three examined museums are Livrustkammaren, Världskulturmuseet and Moderna Museet Malmö. By using the method netnography the st...

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Bibliographic Details
Main Author: Billing, Maja
Format: Others
Language:Swedish
Published: Högskolan i Borås, Akademin för bibliotek, information, pedagogik och IT 2018
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-13857