Customer engagement : A study of consumers interaction with fashion brands on social media
Social media is widely expanded worldwide with increasing number of users in social networks. Social media allows the consumers to connect directly with companies, which has led to a shift from traditional one-way communication to a two-way communication between both consumer to company and consumer...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
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Högskolan i Borås, Akademin för textil, teknik och ekonomi
2017
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-12836 |