Branding a Finnish apparel brand : An interview study of Finnish retail apparel brand managers
The current market for apparel retail goods is continuously getting more competitive due to the increasing amount of actors in the field. In order to stand out in the complex and dynamic market branding has emerged to be companies’ top priority because brands are increasingly becoming more valuable...
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| Format: | Others |
| Language: | English |
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Högskolan i Borås, Akademin för textil, teknik och ekonomi
2017
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-12833 |