Men’s Fashion : A Study of the Fashion Consuming Behaviour of Swedish Men

Even though the fashion consumption of men has increased there are differences in consumption in relation to women. Men’s consumer behaviour becomes more similar to women’s consumer behaviour, which is an important moment in men’s fashion. The literature review is based on fashion and consumer behav...

Full description

Bibliographic Details
Main Authors: Fischer, Franziska, Sunduk, Maria
Format: Others
Language:English
Published: Högskolan i Borås, Akademin för textil, teknik och ekonomi 2017
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-12726