Influencer Marketing : the characteristics and components of fashion influencer marketing
The ad blocking hype has brought new challenges for fashion brands to be seen and heard. Therefore new marketing strategies have to be found. Since the usage of mobile devises increased and consumers spend more time on online social networks - influencer marketing had been found as a authentic marke...
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| Format: | Others |
| Language: | English |
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Högskolan i Borås, Akademin för textil, teknik och ekonomi
2016
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-10721 |