Is it worth it? : PR events and their contribution to brand equity in the fashion industry
All fashion brands work with PR in some way, its importance is evident. At the same time it is expensive and difficult to say what it provides, consequently one may wonder whether if it is all worth it. Existing literature leaves a gap of missing research in PR and especially in PR events. The purpo...
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| Format: | Others |
| Language: | English |
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Högskolan i Borås, Akademin för textil, teknik och ekonomi
2016
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-10251 |