Elicitation of emotions in advertising film : Analysis of the emotional response regarding different lengths of an emotionally based narrative commercial.
In a world that is moving towards more mobile viewing, and shorter ad formats –the filmmaker must adapt. A lot of advertisers now ask for video which is originally created for a longer format, to be adapted into a shorter format. But how much of the emotional impact is lost when adapting an emotiona...
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| Format: | Others |
| Language: | English |
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Högskolan Dalarna, Institutionen för kultur och samhälle
2021
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:du-36789 |