Svenska elitfotbollsklubbars konsumentattraktion
The aim of this study is to discuss Swedish professional football clubs approach towards consumer attraction as a marketing term, by analysing the unique factors of sport consumer behaviour. The theoretical framework discusses the difference between traditional consumer and the sport costumer, as we...
| Main Authors: | , |
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| Format: | Others |
| Language: | Swedish |
| Published: |
Högskolan Dalarna, Företagsekonomi
2020
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:du-34382 |