Linguistic Trust-Building Strategies in Swiss Banks’ Public Discourse: : A Diachronic Study of Annual Reports and Corporate Responsibility Reports from UBS and Credit Suisse
To be perceived as trustworthy in the eyes of the stakeholders is one of the main assets of any successful firm, for a positive image will reflect positively on business. This study focuses on the analysis of trust-building strategies in Annual Reports (ARs) and Corporate Responsibility Reports (CRR...
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| Format: | Others |
| Language: | English |
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Högskolan Dalarna, Engelska
2019
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:du-30335 |