Enhancing consumers' purchase intention by augmented reality : The relationship between augmented reality and Swedish millennials’ online purchase intention of shopping goods
Aim The aim of the study is to test the relationship between augmented reality and the Swedish millennials’ purchase intention of shopping goods. Methods A survey was distributed online to Swedish millennials (born between the years of 1982 and 2000). Non-probability sampling was conducted in orde...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
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Högskolan Dalarna, Företagsekonomi
2018
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:du-27921 |