English product names and descriptions in two Swedish supermarkets : A quantitative and qualitative analysis
This study aimed to investigate what proportion of two household staples, soap and crispbread products, in two Swedish supermarkets had English product names or descriptions, and attempted a qualitative analysis of the English language used. Out of the Swedish brands, 54-62% of the soap products had...
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| Format: | Others |
| Language: | English |
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Högskolan Dalarna, Engelska
2016
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:du-22532 |