Engaging Action : A Systemic Approach to Communication Design of Social Marketing Campaigns for Behaviour Adoption
Shifting towards sustainability in environmental, social and economic systems is an urgent concern for society today. In order to contribute to this, the thesis focuses on behaviour orientated social marketing campaigns, which can complement the broader changes required. This study adds knowledge to...
| Main Authors: | , , |
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| Format: | Others |
| Language: | English |
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Blekinge Tekniska Högskola, Sektionen för ingenjörsvetenskap
2010
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:bth-4206 |