Engaging Action : A Systemic Approach to Communication Design of Social Marketing Campaigns for Behaviour Adoption

Engaging Action : A Systemic Approach to Communication Design of Social Marketing Campaigns for Behaviour Adoption

Shifting towards sustainability in environmental, social and economic systems is an urgent concern for society today. In order to contribute to this, the thesis focuses on behaviour orientated social marketing campaigns, which can complement the broader changes required. This study adds knowledge to...

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Bibliographic Details
Main Authors: Dahl, Rebecca, Metanchuk, Larysa, Marshall, Steve
Format: Others
Language:English
Published: Blekinge Tekniska Högskola, Sektionen för ingenjörsvetenskap 2010
Subjects:
behaviour
social marketing campaign
communication
sustainability
Framework for Strategic Sustainable Development (FSSD)
planning process
Social Sciences Interdisciplinary
Tvärvetenskapliga studier inom samhällsvetenskap
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:bth-4206

Internet

http://urn.kb.se/resolve?urn=urn:nbn:se:bth-4206

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