Strategic Values-Based Communication for Motivating Change towards Sustainability
In the face of the complexity and the urgency of the sustainability challenge, communication of sustainability to the public to motivate behaviour change is found to be an urgent concern. Communication based on appealing to the values of the audience is particularly powerful in addressing social and...
| Main Authors: | , , |
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| Format: | Others |
| Language: | English |
| Published: |
Blekinge Tekniska Högskola, Sektionen för ingenjörsvetenskap
2013
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:bth-3230 |