THE GREEN STRATEGY : INDUSTRY PERCEPTIONS AND PERSPECTIVES AS A NEW MARKET-DRIVEN BUSINESS FOCUS FOR GAINING COMPETITIVE ADVANTAGE.
All businesses no matter how benign or smart their operations are create some level of environmental harm. These impacts can be minimized or controlled by a adopting a well articulated firm-level green strategy. The need to green should not just be to address companywide environmental challenge but...
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| Format: | Others |
| Language: | English |
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Blekinge Tekniska Högskola, Sektionen för management
2010
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:bth-2513 |