THE GREEN STRATEGY : INDUSTRY PERCEPTIONS AND PERSPECTIVES AS A NEW MARKET-DRIVEN BUSINESS FOCUS FOR GAINING COMPETITIVE ADVANTAGE.

THE GREEN STRATEGY : INDUSTRY PERCEPTIONS AND PERSPECTIVES AS A NEW MARKET-DRIVEN BUSINESS FOCUS FOR GAINING COMPETITIVE ADVANTAGE.

All businesses no matter how benign or smart their operations are create some level of environmental harm. These impacts can be minimized or controlled by a adopting a well articulated firm-level green strategy. The need to green should not just be to address companywide environmental challenge but...

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Bibliographic Details
Main Author: Ugwu-Eze, Ozoeze Joseph
Format: Others
Language:English
Published: Blekinge Tekniska Högskola, Sektionen för management 2010
Subjects:
Greening
strategy
environment
health
safety
sustainability
competitive advantage
operational efficiency
corporate performance
Social Sciences Interdisciplinary
Tvärvetenskapliga studier inom samhällsvetenskap
Business Administration
Företagsekonomi
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:bth-2513

Internet

http://urn.kb.se/resolve?urn=urn:nbn:se:bth-2513

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