A Customer Aimed Market Analysis for an Innovative Lifting Equipment
This report focuses on three parts which are market research, marketing- and sales strategies, and product development for a start-up company in Italy called ARS Meccanica Dolomiti and their new product, Quikky. The main objective was to find a strategy which the company could use to attract custome...
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| Format: | Others |
| Language: | English |
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Blekinge Tekniska Högskola, Institutionen för industriell ekonomi
2014
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:bth-2126 |