App download decision from the perspective of Transaction Costs influence on App revenue model
Despite the huge market size of mobile applications and the large number of involved stakeholders fewresearch about app users’ intentions to download apps and factors affecting their decision had been carriedout. Current study examine app download decision from a transaction costs perspective and th...
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| Format: | Others |
| Language: | English |
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Blekinge Tekniska Högskola, Institutionen för industriell ekonomi
2017
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:bth-15352 |