App download decision from the perspective of Transaction Costs influence on App revenue model

Despite the huge market size of mobile applications and the large number of involved stakeholders fewresearch about app users’ intentions to download apps and factors affecting their decision had been carriedout. Current study examine app download decision from a transaction costs perspective and th...

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Bibliographic Details
Main Author: Dabbous, Fouad
Format: Others
Language:English
Published: Blekinge Tekniska Högskola, Institutionen för industriell ekonomi 2017
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:bth-15352