What Drives customer loyalty and Profitability? Analysis of Perspectives of retail customers in Ghana's Banking Industry
Customer loyalty as a concept is a critical strategic option in today’s competitive environment. It is no surprise therefore that managers and researchers have increased their study and understanding of the concept as a strategic marketing imperative over the past decades to capture market share and...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
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Blekinge Tekniska Högskola, Sektionen för management
2009
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:bth-1190 |