Response set, communicator credibility, pro-counterattitudinal message: a cognitive response analysis of reactions to persuasive communications.

Pages 1-9 are missing Subjects The subjects in this experiment vrere 172 intrcductory psychology students at the University of Massachusetts who received course credit for their participation. Desif^n The study employed a3x2x2x2 before-after design involving three response sets ( role-plajdng, commu...

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Bibliographic Details
Main Author: Hortacsu, Nuran
Format: Others
Published: ScholarWorks@UMass Amherst 1971
Subjects:
Online Access:https://scholarworks.umass.edu/theses/1625
https://scholarworks.umass.edu/cgi/viewcontent.cgi?article=2761&context=theses