America's Changing Face: Differential Effects of Colorblindness and Multiculturalism on Racial Categorization and Stereotyping
Two studies were conducted to explore the effects of the sociopolitical ideologies colorblindness and multiculturalism on perceivers’ (1) automatic awareness of race and (2) automatic racial stereotyping. Study 1 showed that a colorblind prime caused White perceivers to notice White targets’ race mo...
| Main Author: | |
|---|---|
| Format: | Others |
| Published: |
ScholarWorks@UMass Amherst
2010
|
| Subjects: | |
| Online Access: | https://scholarworks.umass.edu/theses/516 https://scholarworks.umass.edu/cgi/viewcontent.cgi?article=1584&context=theses |