Price Bundling in Online Travel Markets: An Exploratory Study
Price bundling, offering two or more separate products/services together in a single package at a different price from the sum of the components’ prices, is one of the most prevalent marketing practices in many industries, including hospitality and travel. Virtually all types of firms in the hospita...
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ScholarWorks@UMass Amherst
2007
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| Online Access: | https://scholarworks.umass.edu/theses/71 https://scholarworks.umass.edu/cgi/viewcontent.cgi?article=1106&context=theses |