Rebranding Diversity: Colorblind Racism Inside The U.S. Advertising Industry
This dissertation examines race inequality inside the United States advertising industry. Based on qualitative fieldwork conducted at three large agencies in New York City during the summer of 2010 (including ethnographic observations, affinity-based focus groups, in-depth interviews, and open-ended...
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| Format: | Others |
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ScholarWorks@UMass Amherst
2012
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| Online Access: | https://scholarworks.umass.edu/open_access_dissertations/621 https://scholarworks.umass.edu/cgi/viewcontent.cgi?article=1622&context=open_access_dissertations |