Live to Play: Musical Labor, Branding, and the Percussive Marketplace
This thesis undertakes an examination of the branding and sponsorship practices of the Vic Firth Drumstick Company, and explores some of the ways that percussion music broadly, and percussionists specifically, may be impacted by the Vic Firth Company’s strategic marketing and sponsorship efforts. Th...
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| Format: | Others |
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ScholarWorks@UMass Amherst
2019
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| Online Access: | https://scholarworks.umass.edu/masters_theses_2/819 https://scholarworks.umass.edu/cgi/viewcontent.cgi?article=1861&context=masters_theses_2 |