Strategic alliance outcomes: The role of strategic fit
Strategic Alliances, defined as long term relationships undertaken with strategic intent for the joint accomplishment of individual objectives, have become prominent in recent years. Many alliances do not achieve their objectives, yet there is no consensus opinion regarding why. In this dissertation...
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| Language: | ENG |
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ScholarWorks@UMass Amherst
1995
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| Online Access: | https://scholarworks.umass.edu/dissertations/AAI9541112 |